AWAKEN ART
Wearable art.
Art first, then art for living spaces, then clothing: home decor and premium velour sets made from the same licensed artworks.
Wear the art. Be the story.
Art came first.
- 01
AWAKEN ART STORE
For two years I ran AWAKEN ART STORE: I built a global network of artists, signed licensing contracts and sold their work through print-on-demand.
- 02
Art for living spaces
The same artworks moved into the home: art curtains, tapestries and canvas wall art.
- 03
AWAKEN ART CLOTHING
Then the clothing brand: premium velour sets and hats that carry the artists’ work in linings, bands and prints.
Art for living spaces.
The same licensed artworks, made for the home: art curtains and tapestries, and canvas wall art.
Art by our licensed artists, curated and produced by AWAKEN ART.
It started
with a theft.
My favourite piece of clothing was stolen. So I set out to make an incredible one, and to put art into it.
So the art of our licensed artists moved onto premium velour: linings, bands and finishings no one else has.
- Quality
- Art
- Comfort
Velour sets, art inside.
Tracksuits, hoodies and zip jackets in red, black, emerald, white and sky blue.
Art on the inside.
- Art-print linings: artwork from licensed artists inside hoods, cuffs and plackets
- Gold panther-head patch: the AWAKEN ART signature
- Hidden pocket: built into the tracksuits
- Art bands: on hats, matching the linings
Quality over quantity.
Art on the band.
Wide-brim hats in vegan suede, with art-print bands, inner liner and interchangeable bands and feathers.
Presenting AWAKEN ART.
Founder & Creative Director of AWAKEN ART.
Founder &
Creative Director
Instagram · AWAKEN ART STORE and AWAKEN ART CLOTHING
- Concept: clothing and home decor as a canvas for licensed art
- Design direction: velour sets, linings, patches and finishings
- Art first: built the artist network and signed the licensing contracts
- Brand: name, story and visual tone
More work
by Paul Nazaruk.
Hospitality concepts, product and brand: Innovasis Hotels, Lotus One and ZHEN Domes.